Branding
I create brands that connect strategy with emotion, combining research, creativity and design precision to craft identities that inspire trust, express purpose and perform across every touch point
Digital Design
& Campaign Production
Campaign ready visuals built for clarity, speed and measurable results. I design high performing content for web, social, email (EDMs) and digital advertising, connecting creativity with conversion. My work spans landing pages, social campaigns, motion assets and email marketing journeys
ZED RUN x Henry Cejudo: Enter to Win campaign
Key stakeholders
Collaborated with the Virtually Human Studio (VHS) marketing and partnerships teams on a major promotional collaboration between ZED RUN and UFC champion Henry Cejudo, designed to expand brand reach and user engagement around the UFC 288 event.
Brief
Design and produce all campaign visuals for the ZED RUN × Henry Cejudo: Enter to Win activation, a cross platform digital campaign offering fans the chance to win exclusive UFC experiences while showcasing ZED RUN’s web3 gaming brand personality.
My role
As a Digital Designer at VHS, I developed all digital assets for the campaign, ensuring visual consistency across all channels and seamless integration with the ZED RUN brand. I collaborated closely with marketing strategists, developers and motion designers to optimise creative for engagement and conversion.
Deliverables
High-conversion landing page for the campaign | Full suite of social-media assets (static and motion) | 3D teaser videos and short form promos | Cross platform posts and digital ad variations
Results / Alignment with the brief
The campaign delivered a cohesive, high impact visual system that reflected both ZED RUN’s premium gaming aesthetic and Henry Cejudo’s athletic persona. It achieved strong participation and engagement through social and web channels, supporting user acquisition goals and enhancing the visibility of ZED RUN’s brand partnership within the UFC audience. (Performance data undisclosed.)
ACP School Marketing & Media Production
Key stakeholders
Collaborated with the Australian College of Professionals (ACP) leadership team, academic staff, and industry partners, including career specialist Lorraine, to develop a complete marketing and content production campaign across ACP’s Melbourne campuses (Docklands & St Kilda Road).
Brief
To build a strong visual identity and digital presence for ACP, a new vocational school focused on international students. The goal was to establish brand credibility, attract enrolments and showcase the school’s facilities and career pathways through authentic, story driven media content.
My role / Deliverables
As Creative Director, Photographer, Videographer, and Social Media Strategist, I led the entire creative and production process: Planned and directed multi-location shoots across classrooms, workshops, and kitchens | Scripted, filmed, and edited student and teacher interviews for social and web | Developed a seven week, cross platform content plan with platform specific strategies for Instagram, Facebook, TikTok, and LinkedIn | Delivered call sheets, shot lists and a coordinated publishing workflow for ACP’s internal team.
Results / Alignment with the brief
The campaign delivered a cohesive, high impact visual narrative that transformed ACP’s market presence. Within weeks of launch, ACP went from actively approaching agencies to being discovered and contacted by them. Student applications skyrocketed, driven by organic reach from the new video content and structured social media campaigns. The “From Learning to Earning” video series and sustained content rollout placed ACP firmly on the map for both agencies and prospective international students, establishing a strong, ongoing recruitment pipeline.
ZED RUN – Power Google Ad Campaign
Key stakeholders
Partnered with the marketing and ownership team at Virtually Human Studio (VHS), the studio behind ZED RUN, to develop a high impact digital campaign aimed at boosting game participation among existing users and attracting new players.
Brief
Create a campaign that drives increased participation in ZED RUN, activating current gamers and acquiring new ones, through targeted Google Ads with tailored creative assets across formats, resolutions and duration.
My role
As a Digital Designer at VHS, I developed the full suite of digital assets for the campaign. I ensured each film, banner and call out met Google’s specifications (length, format, resolution) while maintaining brand consistency and engagement performance.
Deliverables
Digital video assets customised for Google Ad length and format | Banner and display ad sets optimised for Google’s inventory | Call out graphics and animations aligned with campaign KPIs | Format specific versions for mobile, desktop and in app placements
Results / Alignment with the brief
The campaign’s creatives delivered strong alignment with the brief, activating existing players, attracting new ones and contributing to a measurable lift in game participation. The tailored Google AD format assets ensured the campaign reached the target audience effectively, driving notable growth in player activation and onboarding.
EDM Production for VHS (Email Marketing)
Key stakeholders
Worked with the Virtually Human Studio (VHS) marketing and growth teams to strengthen ZED RUN’s player engagement funnel.
Brief
Design and produce a series of on brand EDMs aimed at activating inactive players, re-engaging lapsed audiences and onboarding new players through clear, conversion focused messaging. Emails needed to be visually consistent with the ZED RUN identity and optimised for deliverability and click through performance.
My role
As a Digital Designer at VHS, I created the full visual system for the EDM campaigns: templates, layouts, modular blocks and graphics, ensuring they aligned with the existing brand ecosystem. I worked closely with marketing managers and CRM specialists to structure email content around user journeys and behavioural triggers.
Deliverables
EDM campaign templates | Modular content blocks | Graphics for headers, callouts and hero banners | Optimised mobile first layouts | Email assets for activation, re-engagement, onboarding and retention flows
Results / Alignment with the brief
The EDMs contributed to a noticeable increase in user engagement, improving click through behaviour from inactive audiences and supporting new player onboarding goals. Visually consistent templates also reduced future production time and strengthened ZED RUN’s overall digital communication system.
UI-UX-WEB
Product interfaces, websites and design systems crafted for clarity, speed and measurable impact. I combine creative direction with UX strategy to deliver user experiences that feel effortless, purposeful and on brand
Filming & Photo
Short films, brand spots and photography built around story, style, and intent. I direct, shoot and edit with a focus on clarity, emotion and impact, creating visual narratives that connect across broadcast, digital and social
Print & Packaging
Editorial design, brand collateral and complex documents crafted for clarity, consistency and production excellence, combining design precision with real world print experience
3D Design
A blend of cinematic craft and design precision, from product renderings to animated narratives, created in Blender with a focus on storytelling, lighting and brand expression
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